Zomato’s Brand Value Soars 100% as MakeMyTrip Joins Top Indian Brands!

Introduction

The latest Kantar report highlights a remarkable surge in the brand value of India’s leading companies, with food aggregator Zomato and travel platform MakeMyTrip standing out for their significant growth. This increase in brand value not only reflects changing consumer preferences but also underscores the evolving landscape of India’s market, driven by enhanced customer experiences and a corresponding rise in demand.

Growth of Zomato’s Brand Value

Zomato has experienced a phenomenal 100% growth in its brand value over the past year, as reported by Kantar. This impressive rise is attributed to the brand’s increasing popularity among consumers who are increasingly turning to food delivery services in today’s fast-paced lifestyle. Factors such as convenience, variety of choices, and time-saving solutions have significantly contributed to this growth. Zomato’s commitment to innovation, improved service delivery, and expansion into new markets has also played a crucial role in solidifying its position as a market leader.

MakeMyTrip’s Rise in Brand Rankings

In a related development, travel platform MakeMyTrip has made its way into the list of top brands following notable enhancements in customer experience. As more individuals are resuming travel post-pandemic, the usage of travel aggregation websites, such as MakeMyTrip, has surged. According to Soumya Mohanty, the managing director and chief plan officer of Kantar South Asia, this upward trend indicates a changing consumer behavior, with more emphasis on online travel bookings and seamless user experiences. MakeMyTrip continues to innovate, introducing personalized offerings, exclusive deals, and user-friendly interfaces that cater to the modern traveler.

Overall Brand Value in India

The cumulative brand value of India’s top 75 most valuable brands has reached an impressive $450.5 billion, reflecting a significant 19% increase from the previous year. This robust growth showcases the resilience and adaptability of businesses across various sectors, from technology to hospitality. Notably, 54 brands within this list experienced an uptick in brand value, highlighting a burgeoning market that outpaces much of the global competition, which saw a 20% growth in the top 100 brands worldwide.

Tata Consultancy Services Dominates the Rankings

Tata Consultancy Services (TCS) has once again retained its position at the pinnacle of brand rankings for the third consecutive year, boasting a brand value of $49.7 billion. This represents a 16% increase compared to last year. TCS’s impressive growth trajectory is largely driven by its strategic investments in innovation, especially in artificial intelligence and digital transformation. As businesses increasingly focus on technological advancements, TCS has effectively positioned itself as a leader, providing comprehensive solutions that empower organizations to thrive in a digital-first world.

Conclusion

The findings from the Kantar report illustrate the dynamic nature of the Indian market, where consumer demands, technological advancements, and innovative strategies converge to shape brand perceptions and values. As companies like Zomato and MakeMyTrip continue to enhance their offerings, while TCS leads in technological innovation, the future looks promising for India’s most valuable brands.

Summary Table of Brand Value Growth