Ola Electric Launches Early Service Guarantee to Enhance Customer Satisfaction

Ola Electric Enhances After-Sales Service with New Initiatives

In response to a surge of customer complaints regarding delays in service, Ola Electric, a prominent player in the electric two-wheeler market, has unveiled a series of measures aimed at improving its after-sales service. The company has acknowledged the pressure on its service centers, which have been inundated with approximately 80,000 complaints monthly, with peak days seeing complaints rise to nearly 7,000.

Launch of the Hyper Service Campaign

To address these challenges, Ola Electric is launching its “Hyper Service” campaign, set to commence on October 10. This initiative promises to expedite repair times, with a guarantee that customers will have their electric scooters serviced within a single day. In an effort to ensure customer satisfaction during longer repair times, Ola Electric will provide backup electric scooters to customers whose repairs exceed one day. Additionally, those subscribing to Ola Care+ will receive cab coupons for Ola services, valid until their scooter’s repair is finished.

Response to Customer Feedback

Ola Electric’s decision follows a serious incident where dissatisfaction with service quality led a frustrated customer to set fire to one of its showrooms. To proactively address customer grievances, the company recently established a new service team. The need for this initiative is underscored by the increasing number of malfunctions reported, which have resulted in extended wait times and heightened customer frustration.

Product Launch: The Roadster Electric Motorcycle

Adding to its lineup, Ola Electric introduced the Roadster electric motorcycle on Independence Day last month. The Roadster, available in multiple variants, boasts impressive specifications:

The Roadster can accelerate from 0 to 40 km/h in just 2.8 seconds, making it one of the most exciting choices in the electric motorcycle segment. Booking is now open, with deliveries expected to begin early next year.

Conclusion

With the introduction of the Hyper Service campaign and the exciting launch of the Roadster motorcycle, Ola Electric is taking significant steps to address service concerns and enhance customer satisfaction. As the company navigates the complexities of a growing customer base and increasing demand for electric vehicles, improvements in service quality will be paramount in maintaining a competitive edge in the electric two-wheeler market.