M&M Auto Sales Sees 16% Sales Boost in September: Management Shares Optimistic Outlook

Koushik Roy

M&M Auto Sales Sees 16% Sales Boost in September: Management Shares Optimistic Outlook

M&M Auto Sales Overview

Mahindra & Mahindra (M&M) has witnessed a significant increase in its auto sales performance for September, showcasing a remarkable growth of 16%. In particular, the sales figures for SUV models rose impressively by 24%, reaching a total of 51,062 units. On the other hand, tractor sales experienced a modest increase of 2%, totaling 44,256 units, although exports for tractors saw a decline of 10%.

Export and Sales Performance

Alongside domestic sales, M&M’s auto exports also exhibited a positive trend, rising by 25% to 3,027 units. This overall growth is indicative of strong consumer demand and an optimistic market outlook. As of 2.12 PM, M&M shares were performing well, trading at approximately ₹3,166, reflecting a gain of ₹72.20 or 2.33%.

Insights from Leadership

   

In an interview with CNBC-Awaaz, Hemant Sikka, President of Mahindra & Mahindra’s Farm Equipment Sector, highlighted key factors driving demand in the tractor segment. He noted that favorable rainfall conditions across much of the country, with 33 out of 36 zones experiencing improved rainfall, have contributed to better prospects for Kharif sowing and a more optimistic outlook for the upcoming Rabi crop season.

Future Sales Guidance

When asked about adjusting tractor sales guidance, Sikka suggested that the company is closely monitoring the festive season to gauge market conditions before making any proactive changes. He expressed confidence in a robust second half of the fiscal year, predicting low single-digit growth in tractor sales relative to the previous year, driven by positive consumer sentiment.

Export Opportunities and Innovations

Sikka emphasized the significance of exports in M&M’s growth strategy, stating that an annual growth rate of 36% in exports is achievable. This highlights the company’s strategic focus on expanding its footprint in international markets.

M&M has also recently launched the lightweight tractor model, ‘Oja’, which has garnered positive feedback from customers. Additionally, they have introduced new features in their Swaraj brand tractors, further enhancing their product lineup and appeal to diverse customer segments.

M&M Stock Performance

As of the latest update, M&M’s stock performance reflects a significant upward trend, with a growth of 12.91% over the past month and an impressive 83.12% increase year-on-year. The stock reached a day high of ₹3,185.45 and a low of ₹3,095.80, underscoring the strong investor confidence in the company’s future prospects.