Surging Popularity of Electric Vehicles in India
The sales of Electric Vehicles (EVs) in India have witnessed exponential growth in recent years, reflecting a significant shift towards sustainable transportation. In this emerging market, MG Motor has recently introduced the Windsor EV, an innovative electric crossover that aims to enhance the EV landscape in the country.
Windsor EV Launch and Pricing
Launched just last month, the Windsor EV has begun deliveries to customers in time for the festive occasion of Dussehra. The pricing for this electric crossover ranges from approximately Rs 13.50 lakh to Rs 15.50 lakh (ex-showroom). Notably, MG Motor has introduced a unique option—Battery as a Service—which allows customers to lower the initial purchase price to about Rs 10 lakh, although this comes with an additional battery rental fee of Rs 3.5 per kilometer.
High Demand and Competitive Edge
Following its launch, the Windsor EV received an impressive response, accruing over 15,000 bookings within just 24 hours. This model combines the comfort of a sedan with the spaciousness typically found in an SUV. The Windsor EV comes in three variants: Excite, Exclusive, and Essence, positioning itself to compete effectively against established vehicles like the Mahindra XUV400 and Tata Motors’ Nexon EV.
Innovative Features and Design
To make EVs more accessible, MG Motor is pioneering battery rental options. For comparison, the Comet EV, touted as India’s most affordable electric car, starts at Rs 4.99 lakh, with a battery cost of Rs 2.5 per kilometer. The Windsor EV itself boasts an attractive exterior, complete with connected LED lights and 18-inch alloy wheels designed for optimal aerodynamics.
Featuring the MG logo prominently below a sleek LED DRL strip and a conveniently located charging port on the front left fender, the Windsor EV is available in four striking colors: Pearl White, Clay Beige, Turquoise Green, and Starburst Black. Inside, the cabin is crafted for a luxurious and tech-savvy experience, flaunting black leatherette seats and a stylish flat-bottom steering wheel.
Cutting-edge Technology and Performance
The Windsor EV is equipped with a 15.6″ touchscreen display integrated into its dashboard, along with an 8.8″ digital driver display. It features modern conveniences such as automatic climate control, wireless phone charging, a powered driver’s seat, and a stunning panoramic glass roof. Performance-wise, its 38 kWh battery delivers an output of 136 PS and 200 Nm of torque, enabling a range of approximately 331 kilometers on a single charge, making it a practical choice for urban commuting.
| Feature | Details |
|---|---|
| Price Range | Rs 13.50 lakh – Rs 15.50 lakh (ex-showroom) |
| Battery Option | Battery as a Service, starting price around Rs 10 lakh, battery rental Rs 3.5/km |
| Variants | Excite, Exclusive, Essence |
| Power Output | 136 PS |
| Torque | 200 Nm |
| Range | Approximately 331 km |
| Interior Features | 15.6″ touchscreen, 8.8″ driver display, automatic climate control |
| Colors Available | Pearl White, Clay Beige, Turquoise Green, Starburst Black |
Conclusion
With its compelling features and an attractive pricing strategy, the Windsor EV marks a significant development in MG Motor’s lineup. As the Indian EV market continues to grow, this crossover not only demonstrates the potential for electric vehicles but also paves the way for more innovative solutions in sustainable transportation.
