itel Launches the Innovative Flip 1 Feature Phone
itel, a prominent player in the feature phone market, has unveiled its first-ever flip keypad phone, the ‘Flip 1’. Designed to attract nostalgia while incorporating modern aesthetics, this device bears a resemblance to the acclaimed Samsung Galaxy Z Flip 6, making it a fashionable choice among users seeking a unique mobile experience. With a compact 2.4-inch OVGA display, the itel Flip 1 combines functionality and style seamlessly.
Key Specifications of itel Flip 1
| Specification | Details |
|---|---|
| Display | 2.4-inch OVGA |
| Camera | VGA rear camera |
| Battery | 1200mAh, up to 7 days backup |
| Design | Leather back panel |
| Bluetooth Support | Yes |
| Charging Port | Type-C |
| Language Support | 13 Indian languages |
| Colors Available | Three colors |
| Price | Rs 2,499 |
| Warranty | 12+1 months |
Stylish Design and Enhanced Features
The itel Flip 1 is not just any feature phone; it is crafted to deliver a premium feel with its leather-designed back, ensuring that it stands out in both style and functionality. Weighing in as a lightweight option, it is perfect for users on the go. The glass finish on the keypad adds a touch of elegance, elevating the overall user experience.
Battery Life and Connectivity
Powering the device is a 1200mAh battery, which itel claims can deliver up to 7 days of backup on a full charge. This long-lasting battery life makes it ideal for users who may not want to charge their phone frequently. The inclusion of Bluetooth support allows for seamless connectivity, enabling users to enjoy hands-free calling and pairing with various devices.
Unique Features and Language Options
itel has ensured that the Flip 1 is equipped with cutting-edge features uncommon in traditional flip phones. It includes the KingVoice feature, enhancing accessibility for users. Additionally, with support for 13 Indian languages, it caters to a diverse audience, ensuring that communication is convenient for all users.
Market Position and CEO’s Insights
According to CMR, itel commands a substantial 37% share in the feature phone segment, demonstrating its strong position in the market. Mr. Arijit Talapatra, CEO of itel India, emphasized the company’s commitment to innovation in feature phones. He stated, “itel has been aggressive in not only expanding its smartphone and smart gadget portfolio but also in pushing the boundaries of feature phones. The launch of itel Flip 1 is a testament to that vision. This isn’t just another feature phone; this is a major achievement, introducing a rare flip function usually seen in premium smartphones.”
With 90% brand loyalty reported as per CMR, itel continues to solidify its reputation in the feature phone market, appealing to both new and existing customers with its blend of design, functionality, and affordability.
