Green Chocy Pvt. Ltd., a Bhubaneswar-founded café chain, has achieved a valuation exceeding ₹2 crore within two years by building a low-capital, franchise-led model that delivers up to ₹1 lakh in daily sales at select outlets, driven by consistent footfall, repeat customers and a focus on operational simplicity.
Franchise model and operational approach
Launched in 2023 and registered as a private limited company in 2025, Green Chocy has prioritised a scalable, cost-efficient format focused on chai, coffee and quick comfort food rather than premium positioning. The compact menu—multiple chai variants, brewed coffee, cold beverages and fast bites—helps maintain quick service, control costs and support stable per-outlet revenue.
The franchise framework reduces entry barriers while preserving uniform quality. Prospective partners receive structured support including site assessment, standardised interiors, centralised supply of ingredients and equipment, and a defined onboarding sequence that enables faster ramp-up of operations.
Training, quality control and customer experience
Hands-on training is central to consistency across outlets. Staff are trained at company-owned locations on preparation techniques, service protocols and customer handling, ensuring similar experiences across different formats and neighbourhoods.
Green Chocy’s outlets are designed to appeal to students and young professionals with casual seating, complimentary Wi‑Fi and extended hours at select locations. This ambience, combined with predictable service, drives repeat visits and higher transaction volumes.
Growth strategy, financial discipline and sustainability
Founder Pradeep Kumar Nayak, 26, has followed a conservative expansion strategy, reinvesting earnings and refining processes rather than seeking external capital. The company’s growth without outside investment is notable in India’s competitive café segment and reflects disciplined cash management and incremental scaling.
Environmental and responsible-practice messaging—summarised in the company’s “No Plastic, More Organic” stance—forms part of its brand identity. Emphasising cleanliness and mindful consumption has helped build customer trust and aligns with rising consumer preference for eco-conscious foodservice operators.
Market traction and franchise interest
Media reports on Green Chocy’s rapid valuation and steady per-outlet returns have increased enquiries from entrepreneurs seeking franchise partnerships. The brand’s digital engagement and growing recognition are generating a pipeline of prospective partners while the company retains centralised control over operations and quality.
With a proven per-outlet revenue model, structured franchise support and cautious expansion planning, Green Chocy aims to scale methodically while maintaining service standards and operational control. For more information, visit https://www.greenchocy.com
