Discovering Authentic Scents with Emme NYC
Emme NYC stands out as a beacon of creativity, blending traditional Asian aromas with modern design. Founded by Erica Luo and Mark Fuqua, this unique brand isn’t just about candles; it’s about capturing the essence of cultural memories.
The Journey to New York
In 2019, Erica and Mark made the bold decision to leave the bustling life of San Francisco for the vibrant streets of New York City. Little did they know, the onset of the pandemic would stir a deep nostalgia within them, evoking memories of the comforting scents from their Asian-American upbringing. Unfortunately, they found that the candles available in retail stores fell short of their expectations.
A Quest for Authenticity
“We started off by burning whatever we could find off the shelves from department stores,” recalls Luo. “Every candle we found was always blended with floral notes or common scents like vanilla or lavender. None of these reflected the genuine fragrances we had grown up with.” This disappointment prompted Erica and Mark to embark on a journey to create something truly unique.
The Birth of Emme NYC
Thus, Emme NYC was born out of a desire to reflect their heritage through beautifully crafted products. This AAPI-owned brand specializes in candles, diffusers, and hand washes that are inspired by the rich tapestry of the Asian community, including its diverse cuisine and cultural rituals.
Inspired by Food and Culture
One of the first scents they launched was the delightful combination of honey and jasmine, inspired by a popular boba drink. Luo notes, “That’s where the inspiration came from, and how we tapped into the rich Asian influences in our creations.” Their thoughtful approach to scent development resonates deeply with customers, evoking feelings of warmth and nostalgia.
A Mouthwatering Collection of Scents
Emme NYC offers an impressive variety of fragrances, ensuring that there is something for everyone. Their lineup features tantalizing treat-inspired scents such as mochi, red bean, bingsu, and almond biscuit candles. Additionally, they celebrate nature with uplifting scents like hinoki, bamboo, sakura, and chrysanthemum. It’s a collection that not only fills spaces with aroma but also tells a story of heritage and connection.
Emme NYC: More Than Just Candles
The brand’s commitment to authenticity and cultural representation is evident in every product. Each candle is carefully crafted to encapsulate the essence of cherished memories, inviting users to embark on a sensory journey. Beyond their exquisite scents, Emme NYC also emphasizes sustainability and quality, ensuring that their products not only smell good but are also kind to the planet.
Conclusion
In a world where mass production often dulls individuality, Emme NYC shines brightly as a brand that values cultural authenticity and quality craftsmanship. By bringing their childhood memories to life through scent, Erica Luo and Mark Fuqua offer more than just candles; they provide a unique experience that resonates with many, bridging the gap between tradition and modernity. Whether you’re seeking to evoke nostalgia or simply enjoy beautiful aromas, Emme NYC invites you to explore the scents that tell a story.
