BigBasket Merges BBdaily into Main App to Enhance Quick Commerce
In a strategic move to consolidate its offerings and strengthen its position in India’s rapidly evolving quick commerce landscape, BigBasket, a subsidiary of the Tata Group, has announced that its subscription service BBdaily will be fully integrated into the main BigBasket app within the next few months. By merging these two platforms, BigBasket aims to streamline its user experience and improve accessibility for its customers.
The Shift Towards Quick Commerce
Currently, BigBasket operates two distinct applications: the main BigBasket app and BBdaily, which focuses on subscription services. Additionally, the company offers specific delivery windows within the BigBasket app: the BigBasket SuperSaver, which facilitates delivery within a 2-3 hour window, and BBnow, designed for ultra-fast 10-20 minute deliveries. However, BigBasket is undergoing a significant transformation, shifting its focus entirely from the slotted delivery model to a predominantly quick commerce operation to better cater to customer preferences.
CEO Insights on the Transition
In an interview with industry media, CEO Hari Menon emphasized that this merger will provide a clearer picture of BigBasket’s scale and competitive positioning. He stated, “By December, we will integrate BBdaily into the main app, presenting it in the same consistent interface under the subscription section.” This merger is anticipated to unify their services, enhancing user engagement through a singular platform.
Revenue Breakdown of BigBasket’s Units
| Business Unit | Annual Revenue Contribution (Rs Crore) | Contribution Rank |
|---|---|---|
| BigBasket SuperSaver | 700 | 1 |
| BBnow (Quick Commerce) | 350 | 2 |
| BBdaily (Subscription) | 150 | 3 |
| Total (BigBasket Business) | 1,100 – 1,200 |
Future Profitability and Competition
Menon noted that while all of BigBasket’s business units are currently profitable, the company is investing significantly in its quick commerce division to stay competitive against rising rivals like BlinkIt, Swiggy Instamart, Zepto, and Flipkart Minutes. He predicted that profitability across all units is expected to materialize in the next 9-12 months, highlighting the promising results that the quick commerce segment has thus far delivered.
Conclusion
With this strategic realignment and focus on quick commerce, BigBasket is poised to enhance its customer experience, adapt to market demands, and compete more effectively in a challenging landscape. The consolidation of services into a single app will likely streamline operations and provide consumers with a more cohesive shopping experience. As the company moves forward, it will be interesting to observe its growth trajectories and market share against its competitors.
