Amazon Festival Sale 2024: Everything You Need to Know
The highly anticipated Amazon Great Indian Festival Sale is just around the corner, set to commence on September 27, 2024. To enhance the shopping experience for its customers, Amazon has unveiled an innovative generative AI shopping assistant named Rufus. This smart feature allows users to interact more naturally within the Amazon app, enabling them to ask questions regarding products, receive tailored recommendations, and compare various items effortlessly.
Exclusive Early Access for Prime Members
Prime members will enjoy exclusive earlier access to the festival sale, starting from September 26, 2024. This is a fantastic opportunity for members to snag the best deals before they open to the general public. During this sale, Amazon is offering enticing discounts, including a 10% cashback for purchases made using SBI bank cards. Customers can look forward to amazing deals across various categories such as electronics, home appliances, fashion, and beauty products.
Highlights of the Smartphone Discounts
One of the standout features of the upcoming sale is the incredible discounts on smartphones. Popular models that will be available at reduced prices include:
| Smartphone Model | Discounted Price |
|---|---|
| iPhone 13 | ₹39,999 (after additional discounts) |
| OnePlus 12R | Discounted Price TBD |
| Samsung Galaxy M35 5G | Discounted Price TBD |
| Redmi 13C | Discounted Price TBD |
| Samsung Galaxy S24 Ultra | Discounted Price TBD |
| iQOO Z9s Pro 5G | Discounted Price TBD |
The iPhone 13, originally priced at ₹45,999, can be purchased for ₹39,999 when combined with an additional ₹2,500 discount for SBI cardholders and a ₹3,500 exchange offer.
Special Deals on Other Smartphones
Beyond the flagship models, Amazon will also be featuring exciting offers on smartphones such as the Tecno Phantom V Flip, Honor 200 5G, and Oppo F27 Pro. Major deals will be announced on September 20, 2024, promising significant savings and new product launches that will cater to a wide range of preferences.
The Role of AI in Enhancing the Shopping Experience
Saurabh Srivastava, President of Categories at Amazon India, emphasized that the incorporation of AI-powered tools will result in a more seamless shopping journey for users. Customers will benefit from features like ‘Review Highlights’, which distills product feedback efficiently. This intelligent integration aims to make the shopping experience smoother, whether through typing or voice commands.
Expansion and Infrastructure Development
In preparation for the festival sale, Amazon India recently announced the opening of three new supply centers located in Delhi NCR, Guwahati, and Patna. This expansion will facilitate quicker delivery times and improve overall service efficiency during the busy sale period. The Great Indian Festival is anticipated to connect millions of families across the country with a delightful shopping experience.
