Zomato has tied up with Amazon Pay to offer rewards on every food order paid using Amazon Pay Balance, aiming to make daily meal deliveries more rewarding while promoting digital-wallet adoption among Indian consumers.
Reward structure and how it works
Customers who select Amazon Pay Balance at checkout on the Zomato app will earn Zomato Money on every eligible transaction. The programme differentiates between weekdays and weekends, with higher rewards on peak ordering days to reflect typical consumer behaviour.
Zomato Money credited from these transactions can be redeemed against future orders, effectively translating routine food purchases into cumulative savings for frequent users.
User experience and payment flow
The integration is built for simplicity. Users must have sufficient Amazon Pay Balance and select it during checkout. Adding funds to the wallet is supported via common channels — UPI, debit and credit cards, and net banking — ensuring broad accessibility.
Rewards are credited automatically to the user’s Zomato account once the transaction clears, removing additional steps and lowering friction for adoption.
Consumer impact
With Indians increasingly value-conscious about everyday expenses, the partnership offers assured rewards rather than temporary discounts, appealing particularly to urban, app-savvy customers who order food frequently.
Faster checkouts and fewer transaction failures are additional advantages of using a wallet balance. Weekend incentives may also encourage larger group or family orders, when average order sizes and volumes rise.
Strategic rationale for both companies
For Zomato, the collaboration strengthens its payments ecosystem and supports customer retention by tying reward incentives to a specific payment method, which can improve transaction efficiency and predictability.
For Amazon Pay, integrating with a high-frequency category such as food delivery helps deepen wallet usage in everyday spending, increasing user stickiness and habitual engagement.
Broader significance for India’s digital economy
The tie-up illustrates continuing convergence across food-tech, fintech and digital payments, as platforms collaborate to deliver seamless, value-led lifestyle services. Such partnerships can bolster wallet penetration and reduce cash dependence while offering customers consistent value on routine transactions.
As competition in the food-delivery market intensifies, integrated offers like this are likely to play a key role in attracting and retaining users by combining convenience with measurable savings.
