Arattai, created by Zoho, is a new messaging app that is quickly becoming popular across India. This homegrown app offers many features like WhatsApp, but with an Indian touch. It has grown fast, with over 1 million users now joining every day.
What is Arattai?
The name Arattai means “casual chat” in Tamil. The app started in 2021 quietly, but now it is in the news due to a sudden surge in downloads. This rise is helped by government leaders supporting the app as a Swadeshi alternative to foreign messaging platforms. Many people are switching to Arattai to support Indian technology and for its simple, secure design.
Key Features That Make Arattai Special
Arattai covers all basics like one-on-one and group chats, voice and video calls, and file sharing. But it also offers unique features:
- Arattai Meeting: Users can host or join meetings just like Google Meet, making it useful for work too.
- Personal Storage Pocket: A personal space inside the app to save important files without mixing them in chats.
- Smart Location Sharing: Share your location with friends only until you reach your destination automatically.
- Multi-device Access: Use Arattai on phones, desktops, and even Android TV.
- No Ads and Privacy Focus: It does not show ads or sell user data, with servers based in India for data safety.
Encryption and Security
Arattai encrypts its voice and video calls end-to-end, meaning only the people on the call can hear or see it. However, text messages are not yet fully encrypted like WhatsApp’s messages, which could be a concern for some users. Zoho is working on improving security with updates expected soon.
Why Are People Switching?
With India pushing for more homegrown apps and less reliance on global tech giants, Arattai fits perfectly. It is free, user-friendly, and offers features needed for both personal and professional use. Government endorsements have boosted trust and downloads, making it a strong competitor in the messaging app space.
