Honasa Consumer Share Price Plummets by 13.07% to ₹258.40—Is It Time to Buy, Hold, or Sell?

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honasa share price

As of November 19, 2024, Honasa Consumer Limited, the parent company of the D2C brand Mamaearth, has experienced significant fluctuations in its share price. The current share price is recorded at ₹258.40, reflecting a decrease of ₹38.85 or 13.07% for the day. This article will explore the latest changes in Honasa’s share price, its financial overview, recent news, and expert recommendations to help investors decide whether to buy, hold, or sell.

Honasa Share Price in Today’s Market

Today, Honasa’s share price opened at ₹254.95 and closed at ₹258.40, marking a significant decrease from the previous close of ₹297.25. The stock reached a high of ₹265.00 and a low of ₹242.35, with a trading volume of approximately 4,611,174 shares. The market capitalization currently stands at ₹8,482 crore, indicating active trading amidst ongoing market dynamics.

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Honasa Share Financial Overview

Honasa has reported an EPS (earnings per share) of ₹2.32, with a P/E ratio of 108.43, suggesting that the stock is currently overvalued compared to its earnings potential. The P/B ratio stands at 7.1, indicating that investors are paying a premium for the company’s assets relative to its book value of approximately ₹35.49 per share. The company maintains a cash position of approximately ₹479.58 crore and has no debt on its balance sheet.Despite facing challenges with sales growth declining by -0.91%, Honasa has shown impressive profit growth of 200.34%, reflecting effective management and operational efficiency.

Recent News of Honasa Share

  • Earnings Report: Honasa Consumer reported its first loss in five quarters, incurring a loss of ₹19 crore in the latest quarter compared to a profit of ₹29 crore in the same period last year. This downturn has raised concerns among investors.
  • Analyst Downgrades: Following the earnings report, Emkay Global downgraded Honasa shares to ‘sell’ from ‘buy’, cutting the target price from ₹600 to ₹300 per share due to disappointing performance.
  • Market Sentiment: Analysts believe that ongoing transitions to a direct-to-consumer model may be affecting profitability and that inventory corrections are necessary for future growth.

Honasa Share Pros & Cons

Pros:

  • Strong profit growth indicates effective management strategies despite recent losses.
  • The company’s focus on expanding its product offerings could drive future revenue growth.
  • No debt on the balance sheet provides financial stability and flexibility for operational adjustments.

Cons:

  • Extremely high P/E ratio raises significant concerns about valuation compared to industry peers.
  • Recent losses and negative sales growth could deter risk-averse investors.
  • Dependence on regulatory frameworks and market conditions may introduce uncertainty in future earnings.

Indiahood Recommendation on Honasa Share: Buy or Sell?

Considering the current market dynamics and financial health of Honasa Consumer, it is advisable for existing investors to adopt a Sell strategy while new investors may want to wait for clearer signals before considering an entry point.

Others Recommendation on Honasa Share: Buy or Sell?

Several analysts have provided insights on Honasa’s stock:

  • Emkay Global: Recommends a Sell with a target price of ₹300 based on recent earnings performance and market sentiment.
  • Jefferies: Maintains a Buy rating but has reduced its target price to ₹425, emphasizing potential recovery despite current challenges.
  • Economic Times: Reports mixed sentiments among analysts regarding Honasa’s long-term prospects due to recent losses and strategic shifts.

Conclusion

Honasa Consumer presents both opportunities and risks for investors looking to gain exposure in the D2C segment within the personal care industry. While there are concerns regarding recent performance and valuation, the company’s strong profit growth historically suggests potential for recovery if strategic adjustments are effectively implemented.

Disclaimer

This article is intended for informational purposes only and should not be considered as financial advice. Investors are encouraged to conduct their own research or consult with financial advisors before making investment decisions regarding Honasa shares or any other securities.

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